Maldives participates at Arabian Travel Market 2015 in Dubai

The Maldives Marketing and Public Relations Corporation (MMPRC) together with 92 representatives from 47 companies will be taking part in ATM 2015 held in Dubai, UAE from 4 – 7 May 2015. The Deputy Minister of Tourism, Mr. Hussein Lirar, Executive Coordinator of Ministry of Tourism Mr. Ibrahim Yusuf and the Managing Director of Maldives Marketing & Public Relations Corporation (MMPRC), Mr. Abdulla Ziyath will be heading the Maldivian delegation.

Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes

ATM, the largest trade and consumer travel show in the Gulf region, serves as an ideal platform for Maldivian suppliers and relevant agencies to establish marketing networks with their United Arab Emirates (UAE) and Middle East counterparts. The Maldivian delegation updated the travel trade and members of the media in the UAE and Middle East on new developments and products in the Maldives. Participation in this annual travel market helped to strengthen the presence of Maldives in the Middle East market as ATM brings together the region’s buyers and sellers from every sector of the industry.

This year marks Maldives’ 16th year of participation at the ATM. Maldives’ continuous support for this annual event demonstrates a firm interest in the Middle East market, which showed potential growth in the past few years.

The Maldives Pavilion with an area space of 200 sq. meters was prominently located at stand number AS9150, next to the Thailand Pavilion. Themed as a beach resort of the Maldives with a water bungalow where visitors can experience a little bit of Maldives, the concept showcased the uniqueness of the Beach bungalow as seen in resorts of Maldives with its tradition and culture. At the back of the stand visitors will have the opportunity to take pictures in a background made to feel like they are in Maldives.

MMPRC is hosting a press conference with the main stream press and media of the UAE on the 5th May at the exhibition center at 1430-1530hrs.

A total number of 2,510 arrivals were recorded from the Middle East in February 2015, indicating a decline in this number by 9.3%. This decline mostly depends on the huge fall in the number of arrivals from Kuwait. From January to February 2015, a total number of 6,395 tourists visited Maldives from the Middle East region, which is a 14.7% growth compared to same period last year. Saudi Arabia tops the arrival from the region with 2,570 tourists. Therefore ATM is one of the most imperative exhibitions to showcase and present Maldives as a luxurious destination to this market.

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